Our Team

Our team of researchers has experience across a number of fields including Automotive, Advertising, Brand Tracking, Brand Marketing, Health/Pharmaceutical, FMCG, Financial Services, Media, Telecommunications, and Retail.

Cathy Zhang, General Manager

With over 24 years experience in the research industry, Cathy has worked with a range of clients across all industry types. She was heavily involved in consumer product market in the past 20 years. She has moderated more 10,000 focus groups.

Cathy has extensive experience with both qualitative and quantitative methodologies. She has conducted a wide range of qualitative research projects to develop product, brand, advertising, design and concepts and has managed quantitative projects to measure their feasibility and track success over time. Her primary expertise is in translating consumer insight and competitive intelligence into business results.

Cathy loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. She has a wealth of experience in the FGD and enabling techniques designed to elicit unconscious emotive motivations.

Cathy more recent clients in FMCG industry include Li-ning ,Tinghsin, Mengniu, P&G , Johnson& Johnson.

Cathy is a Member of the Market Research Society of China and ESOMAR.

David Huang, Senior Research Analyst

David's career spans 20 years on the supplier side with a focus in quantitative research (advanced techniques).

He has developed extensive experience in research design, implementation, data analysis and reporting. His work has covered consumer market, behavioural and attitudinal research; and has involved specific research in advertising development and evaluation.

His experience in data analysis has included multivariate techniques such as logistic regression, factor analysis, and cluster analysis.

He holds a Master of advanced statistics degree from Renmin University of China and a Bachelor of Economics degree from University of International Business and Economics, Beijing .