What Is Online Research?

Research conducted using the Internet or an Intranet for
delivery of a survey instrument and the capture of data.
It is known as Web Survey or Internet Survey or Online Survey

How is it different to other methodologies?

It should be considered a distinctly different methodology, with significant benefits in accessing target respondents, ease of data capture, quality of data, flexibility in data capture, timings and costs .

Web Surveys in fact draw together the best aspects of CATI, Face to Face and Self Complete Mail Surveys and has its own separate features that make it a powerful and effective research methodology.

There are several methods, however the main and most common method is sending an email to a potential respondent's email address with a URL link to a survey hosted on a dedicated web server .