Our Service
Wisdom applies a creative marketing-oriented approach to the design and execution of market research.
Our extensive services have been developed over a period spanning 20 years and include both qualitative and quantitative disciplines. We have developed particular expertise in research leading to strategy development, customer satisfaction surveys, brand equity measurement and advertising assessment.
Wisdom offers the convenience of being a one-stop-shop for market research in China and Asia-Pacific region, specializing in both Quantitative and Qualitative research.
Qualitative Research
Wisdom offers qualitative research both group discussions and in depth interviews. Wisdom has in-house qualitative facilities for group discussions and a full client viewing amenities. International users also benefit from the ability to hear the live simultaneous language translation.
We apply a creative solutions-oriented approach to the design and execution of our qualitative research making use of a range of advanced projective and enabling techniques to elicit meaningful insights for our clients. Our qualitative researchers understand the influence of group dynamics on the data itself, the significance of body language in the interaction and the sensitive application of different techniques.
The techniques we employ vary according to the requirements of the project and the particular dynamic of the group in question and might includeĦ
Word association
Brand personalities & Mapping
Sentence completion
Projective questioning
Stereotypes
Role-playing & enactment
Bubble drawings
Laddering
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