What Wisdom Does

Wisdom's aim is to provide the best market intelligence solutions and insights to our clients. To do this we leverage three fundamental practices.

A CULTURE OF EXCELLCE
Our company is built on the quality of its people. We have great people who add valuable insight and strategic input to projects. Wisdom directors are experts in their fields and are backed up by teams designed to deliver thought leadership to your business.

SYMBIOTIC BUSINESS LEARNING
We believe that excellence demands a flexible approach to working with clients. At Wisdom, we don't believe in ‘off-the-peg' programs but work closely with your teams to understand client's business needs and determine that optimal research design.

DATA GATHERING EVOLUTION
At Wisdom, data gathering is about progress not process. We closely monitor how respondents react to different survey methodologies, and lead the industry in championing new methodologies that deliver greater value to clients. Clients are able to access these tools through either the full-service design of integrated research project or direct through Wisdom Field Services. We have great field division, efficient systems, and on-time delivery standards.

GLOBAL INSIGHTS
Our teams maintain a deep understanding of China market by making this the focus of the organization. We also leverage international best practice and learning through ESOMAR, AMSRS and other world's leading research and strategy companies and organizations.