Quantitative Research

Quantitative research produces statistical data that is translated into facts, trends and predictions about a certain market or product.

Wisdom offers an extensive range of quantitative service including face to face, telephone, central location, mail and online techniques. Our quantitative techniques adopt some innovative models to explain a complex market, and our high-quality data collection and analysis will maximize the value of your research investment.

Typical studies we have done:

Advertising Research
Brand Research
Consumer Research
Concept Testing
Customer Satisfaction Studies
Image Studies
New Product Development
Packaging / Design
Pricing Studies
Product Testing
Segmentation Research
Statistic Analysis
Tracking Studies
Usage & Attitude Studies